Following the U.K. election in early June, we discussed how the Labour Party manifesto had proven to be a springboard for public interest in Land Value Tax. Anti-LVT misinformation and encouraging support for such a policy filled column inches and websites in the weeks preceding what was an astonishing result for the party.
Beyond media coverage, though, interest in LVT skyrocketed in online searches. Google Trends recorded the highest interest in its recorded history for the period May 28 to June 3, most concentrated in the U.K. but visibly spilling across the Atlantic to the U.S.
Google’s ‘interest over time’ value for a particular term is relative to itself, with 100 denoting the highest volumes in the term’s history. The spike in interest around the time of the U.K. election was more than four times greater than at any other time in at least the past decade.
It’s reasonable to conclude that the election was solely responsible for the jump, and this is corroborated by comparing the trend with searches for ‘garden tax’. This was the pejorative name given to LVT by many tabloid publications, based on the misconception that homeowners with gardens would be charged exorbitant tax bills. Take a look at the correlation below:
Irrespective of the bias in media coverage, any increase of this magnitude in independent searches is a victory for proponents of a Land Value Tax. It’s up to us to capitalize on public interest at times like this and make sure that information and discussion online are productive and accessible. We are always on the lookout for interesting trends, and anyone can analyze and compare Google trends using this tool. Let us know if you find anything noteworthy!